Why we built Caro

Our Story

It started with a shared Apple Note and the feeling that too many little moments were slipping away.

Michael and Hadley laughing on the couch with Henry and Luke, whose faces are covered by illustrated stickers for privacy.
Michael & HadleyParents of Henry and Luke

When our son Henry was born in 2022, my wife and I started a shared Apple Note.

Every time he said something funny or did something adorable, we’d write it down.

A cropped screenshot of the original shared Apple Note showing memories about bathtime and tummy time.
The original shared Note.

Over time, that note became one of our most treasured possessions.

It held hundreds of little moments we would have otherwise forgotten.

But it was also becoming difficult to manage.

The note got so long that we had to scroll forever to reach the bottom. We forgot dates. We skipped memories because typing was inconvenient. And when our second son Luke arrived, stories from both kids started getting mixed together.

Michael and Hadley sitting on the couch with Henry and baby Luke, whose faces are covered by illustrated stickers for privacy. The family celebrating Luke's birthday with cupcakes, with the children's faces covered by illustrated stickers for privacy.

Most of all, we kept having versions of the same conversation:

“Luke did the cutest thing the other day.”
“What was it?”
“I can’t remember.”

That feeling was awful.

So we built something for ourselves.

An app where we could simply talk naturally for a few seconds and have the memory saved automatically.

No typing. No organizing. No scrolling through a giant note.

Just tell the story and move on with your day.

The family dressed as a playful racing pit crew for Halloween, with the children's faces covered by illustrated stickers for privacy. The family sharing lunch together outside, with the children's faces covered by illustrated stickers for privacy.

When we showed the app to a few parent friends, the reaction surprised us.

Nearly everyone had their own version of the same problem.

Some had giant Notes documents. Some texted memories to themselves. Some kept meaning to start a baby journal and never did.

Almost everyone felt like they were forgetting things they wished they could remember.

So we decided to share what we had built.

The family trick-or-treating together in front of a decorated house, with the children's faces covered by illustrated stickers for privacy.

Help us remember the little things.

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